The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Interactive & Mobile for Good
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Interactive & Mobile for Good
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Interactive & Mobile for Good
Dystitles
Agency: BETC Paris + Puissance Dys / PARIS + GUM / Paris + General Pop / Paris
Client: CANAL+ Category: Interactive & Mobile for Good
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon Category: Interactive & Mobile for Good
GirlJams
Agency: Mojo Supermarket + Girls Who Code + Buttermax
Client: Girls Who Code Category: Interactive & Mobile for Good
Lay's Smart Farm
Agency: Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client: Lay's India Category: Interactive & Mobile for Good
NewsJacker
Agency: Clemenger BBDO
Client: Australian Youth Climate Coalition Category: Interactive & Mobile for Good
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia Category: Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN006G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN007G
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN024B
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
BETC Paris + Puissance Dys / PARIS + GUM / Paris + General Pop / Paris
Client:
CANAL+
Title:
Dystitles
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN059M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN060M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Mojo Supermarket + Girls Who Code + Buttermax
Client:
Girls Who Code
Title:
GirlJams
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN061M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client:
Lay's India
Title:
Lay's Smart Farm
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN062M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Clemenger BBDO
Client:
Australian Youth Climate Coalition
Title:
NewsJacker
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN063M